Ottolenghi restaurants embrace a relaxed smart casual dress code, suiting their vibrant, Middle Eastern-inspired delis and eateries known for fresh salads, pastries, and seasonal small plates.
Ottolenghi, founded by Yotam Ottolenghi, offers bold Mediterranean flavours in casual deli-café settings with open counters of colourful dishes.
Popular for brunch, lunch or dinner, locations buzz with locals grabbing pastries or sit-down meals. NOPI elevates it slightly for global small plates.
No formal rules apply at spots like Islington, Spitalfields, Soho or NOPI or ROVI – just aim for neat and comfortable to match the trendy, welcoming vibe.
Ottolenghi Restaurants Dress Code Overview
Casual to smart casual: jeans and tees are fine, with a nudge toward polished for evenings.
The expectation is elevated slightly at NOPI and ROVI but the dress code largely still applies.
What To Wear
- Tops: Tees, blouses, polos, or smart shirts; subtle graphics OK.
- Bottoms: Jeans, chinos, trousers, skirts, or dresses.
- Outerwear: Light jackets for London chill.
- Style tips: Fresh, colourful outfits echo the food displays.

Footwear Rules
Trainers, loafers, boots or smart sneakers all welcome with no restrictions in general.
Key Rules
- Avoid beachwear or offensive slogans out of courtesy.
- Hats fine casually; kids in neat casuals OK.
- Evenings lean slightly smarter, but relaxed overall.
Booking Information
Reservations are suggested for dinner at all venues via the official website, while walk-ins are common for brunch or lunch.
Peak times book fast so groups are recommended to call ahead.
Ottolenghi Restaurants Dress Code FAQs
Are jeans and trainers OK?
Yes, standard and accepted everywhere.
Sportswear or hoodies?
Fine for daytime; evenings opt neater.
Is it stricter at NOPI and ROVI?
Slightly smarter casual, but still relaxed.
Kids’ rules?
Casual like adults in family-friendly spots.
Evening vs daytime?
Both casual; smart casual fits nights best.
